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Saturday, July 9, 2011

Community Building w/ LEGO


I’m a big believer in the power of “play”. As proof, I offer my fascination with LEGO. But my love of the Danish building toy is nothing when compared to Krads. The Scandinavian architectural and design firm recently teamed up with LEGO to present “playtime” at the DesignMarch show in Reykjavik, Iceland.

The exhibit, called playtime, featured a series of pre-built LEGO “architectural scenarios”, surrounded by thousands of loose LEGO bricks. The idea was to encourage interaction with the existing structures as well as with the other builders.


Source: Designboom

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